Here is a few ways to choose the SEO company:
1. Learn the basics
Although you might not have the time to learn all the fine details that are involved in SEO, it would serve one well to be well versed with the basics of the techniques used. This will help in detecting and eliminating the prospective companies that make use of black-hat techniques which inevitably back fire. This is because search engines have become increasingly advanced, hence can easily detect the use of tactics meant to ‘cheat the system so as to achieve high ranking. Websites that do this are normally black-listed.
2. Seek out reviews
The best way to safely wade through the murky waters of the internet that is full of scams is to check out the reviews that are given for various sites. There are several credible sites and blogs that give honest reviews on services given by online companies. Such reviews can help in making the decision to weed out dubious ones. Respectable SEO communities are always keen to guard the integrity of their profession and would readily give critical assessments of any SEO company so as to safeguard potential clients.
3. Check the clients served by the company
In order to be satisfied with SEO company actually has a track record of delivering on its promises, one should counter-check with the clients that have been previously served. This is a sure way to determine whether their services work or not. It will give the ultimate litmus test that might very well determine whether the SEO company can deliver or not.