Small and medium sized enterprises that deal in production of appliances do not always have enough money to invest in in-house technical writing jobs. They sell their appliances on a risk of buyers not understanding how to handle simple operations. Such enterprises provide attractive opportunities for technical writers who find it hard to get jobs. Technical writers can offer their skills for discount payment and to further reduce on the costs for SMEs, the writers can make online instruction manuals instead of the usual book manuals. The online manuals cost less to publish and they are accessible to a majority of appliance users. SMEs have to however learn to monitor their freelance technical writers so that their manuals stick to products that are made and sold.