Target Markets
We are working on our business development strategy. Right now we are trying to figure out the best ways to reach our target markets. We will definitely be using the internet a lot in our marketing efforts, and we will probably also plan a television ad campaign. We need to do more research on our target markets though, in order to be sure to design ads that appeal to them and make them want to purchase our product. Right now our product is new and not too many people in our target market have heard of it, so we really need to get the word out about how great it is and convince them to try it.